Live Fast, Drip Slow
Live Fast, Drip Slow
Shoetown Coffee Co.
Taking inspiration from the vibrant, characterful world of craft beer branding, we developed Shoetown Coffee Co. with a fun, independent spirit at its core. The goal was to create a brand that felt approachable, expressive, and full of personality.
Taking inspiration from the vibrant, characterful world of craft beer branding, we developed Shoetown Coffee Co. with a fun, independent spirit at its core. The goal was to create a brand that felt approachable, expressive, and full of personality.
Taking inspiration from the vibrant, characterful world of craft beer branding, we developed Shoetown Coffee Co. with a fun, independent spirit at its core. The goal was to create a brand that felt approachable, expressive, and full of personality.
To bring the brand to life, we designed a bold set of custom illustrations, giving each coffee pack its own unique identity. Used as stickers to customise each pack allowed the brand to evolve and expand its range without losing its distinctiveness. We drew visual inspiration from traditional sailor tattoos—an intentional, subtle nod to the global journey of single origin coffees. Anchors, ships, flowers, and mythical creatures were reimagined with a Shoetown twist.
To bring the brand to life, we designed a bold set of custom illustrations, giving each coffee pack its own unique identity. Used as stickers to customise each pack allowed the brand to evolve and expand its range without losing its distinctiveness. We drew visual inspiration from traditional sailor tattoos—an intentional, subtle nod to the global journey of single origin coffees. Anchors, ships, flowers, and mythical creatures were reimagined with a Shoetown twist.
©2026 &WONDER
©2026 &WONDER
©2026 &WONDER